Keen Management Group, Inc.
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ABOUT KMGKeen Management Group is a strategic management corporation, providing clients within the industries of business & entertainment the expertise in management execution, marketing strategies, and creative services. Here at Keen Management Group, we provide strategic business solutions; while accomplishing successful brand management initiatives and integrated marketing goals. With an arsenal of superior management & marketing services, Keen Management Group is fully experienced in planning and executing many opportunities for market-specific dilemmas, including client-focused business goals and objectives. Our management team has over 15 years experience in serving opportunistic markets, including driving opportunities at business solution firms, entertainment companies, theatrical studios, creative design agencies, interactive groups, and much more.
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Management Execution
Marketing Strategies
Creative Services
Creative Design & Strategy
Account ManagementBrand ManagementProject ManagementBusiness DevelopmentTalent ManagementManagement Consultation
Strategic MarketingIntegrated MarketingPromotional MarketingOnline MarketingMobile MarketingDirect Marketing
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The Founder
Fred D. Tessier Founder & Sr. Director, Business Strategy & Creative Services
Fred Tessier is a highly accomplished marketing professional with over 10 years of progressive experience in developing results-driven marketing strategies, and building the teams and resources necessary to deliver accelerated revenue, return on investment, business development, and project oriented business goals.Along with being Founder, Mr. Tessier serves as Senior Director of Business Strategy & Creative Services at Keen Management Group - providing strategic business solutions to many Companies; while accomplishing successful brand management initiatives and integrated marketing goals. Prior to his founding, Mr. Tessier served as the Account Director for Affinity Solutions, as an in-house consultant conducting loyalty programs for top financial institutions, insurance companies, publishers, and entertainment companies throughout the U.S sector. Through Affinity’s exclusive partnerships with over 200 banks and multiple card processors, he analyzed the spending patterns of over 60 million credit and debit cardholders (over 5 billion transactions a year) to develop target marketing, rebate rewards, coupon offers, and editorial content that drove deeper customer relationships for partners such as, Geico, SonyRewards, AMC Theaters, Visa, Fandango, Discover Financial and more.Prior to Affinity Solutions, Mr. Tessier served as the Director of Consumer Marketing & Retail Development at World Wrestling Entertainment. At WWE he created, managed, and executed a progressive marketing plan in the consumer and retail markets by focusing on branding, positioning, promotion, public relations and all other consumer engagements. His marketing plans were created in order to be relevant and distinct, as well as appropriate for target customers in a way that resulted in profitable, sustainable, and increased sales in live events and consumer products.Before his encounting at World Wrestling Entertainment, Mr. Tessier served as Product Marketing Manager in the mobile communications business at Nokia. While at Nokia, he was responsible for implementing go-to-market brand strategies for Nokia’s products and services throughout the U.S. marketplace; for increase in brand recognition and product sales. Simultaneously, Mr. Tessier secured business development opportunities with multi-media software providers in gaming, navigation, and multiple music platforms. He also launched many multimedia devices, including a series of high-profile internet tablets & mobile accessories; supporting Nokia's lead generation of technology. To support the launch of many of these devices, Mr. Tessier created Nokia’s “Open to Anything” campaign; where consumers were no longer limited to using one mobile carrier for their devices. The campaign was very successful and was executed in print, online, television, tradeshow, and sponsorship platforms.Upon his direction in the mobile industry at Nokia, Mr. Tessier served as Manager, Retail Marketing & Licensing Sales at MTV Networks. At MTV Networks, he was responsible for maximizing their consumer product revenues throughout the development of promotional programs, products and sales initiatives at all retail distribution channels, including Wal-Mart, Kmart, Target, Toys R’ Us, Best Buy, and more. With an array of multiple products and brand properties from the Viacom umbrella, Mr. Tessier exceeded retail expectations for many brands, including, SpongeBob, South Park, The Dave Chappelle Show, Reno 911, Carlos Mencia, Paramount's Nacho Libre & Beowolf, The Daily Show with John Stewart, and also many hit shows from Spike TV.Prior to his engagement at MTV Networks, Mr. Tessier served as Marketing Manager at Sony Music Entertainment where he was responsible for planning and executing marketing strategies for new releases and talent under the Sony Music Distribution umbrella. Mr. Tessier served as Sony's marketing leader for all areas of launch, including retail, digital media, branding and promotion. His integrated marketing strategies were conducted to pursue the profitability for each project and increase the perceived value of the artist; creating brand equity. Simultaneously, Mr. Tessier represented Sony Music Entertainment at the retail development level of the consumer products business. His retail development initiatives consisted of securing advertising commitments, merchandising opportunities, and promotional campaigns to drive consumer product sales throughout the “home entertainment” categories.For more information regarding Mr. Tessier's current business initiatives, visit his founding directly at keenmanagementgroup.com. For all other business opportunities and press, feel free to email him directly at freddtessier_keenmanagementgroup.com.
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