August 2010
Do you have what it takes to go head-to-head with Jerome Bettis? Let us know about a moment where you boldly stepped up and faced a sports or athletic-related challenge (mental or physical) and ultimately persevered. For prize information, see below for more details (sponsored by Guinness).
Keen Management Group is a strategic management corporation in which we provide clients within the industries of business and entertainment our expertise in management execution, marketing strategies, and creative services. Here at Keen Management Group we provide tactical business solutions, while accomplishing powerful results and return on investment.
For 7 years now, KMG has showcased the ability to exceed client expectations. With an arsenal of superior management & marketing services, our team is fully experienced in executing many day-to-day project initiatives, and market-specific dilemmas.
MANAGEMENT EXECUTION
Brand Management
We plan, develop, and direct the marketing efforts for a particular brand or product. By doing so, we manage each brand in order to increase their perceived value to the customer and thereby increase brand franchise and brand equity. In addition, we maintain and increase brand identities, aligning them for maximum effectiveness.
Project Management
We carefully plan and organize efforts to accomplish a specific objective for each project or brand that we represent. Our project management strategies include, developing a project plan; which includes defining and confirming the project goals and objectives, identifying tasks and how goals will be achieved, quantifying the resources needed, and determining budgets and timelines for completion. Our projects usually follow major phases or stages, including feasibility, definition, project planning, implementation, evaluation and support/maintenance.
Business Management
• We assemble and manage each client's professional team; introducing our client's to lawyers, accountants, financial
advisors, strategic agencies; and overseeing their daily work.
• We negotiate and conduct tactical business partnerships for many of our clients, as well as perform day-to-day
account management on each initiative.
• We review and create various legal contracts and agreements.
• We work with each client to conduct financial planning and budget management.
Talent Management (Recording Artists, Actors, Models, Image Consultants and Voice Over Talent)
• We promote each client's career, while simultaneously creating mainstream opportunities, including helping each
client coordinate a publicity and marketing campaign.
• We create deal memos and service invoices for all bookings, advertisements, and for TV/film opportunities. We also
ensure that our clients receive their service pay as soon as possible.
• We coordinate advertising and marketing campaigns for all projects. We make sure that these projects are treated
as priorities during all execution phases.
• For KMG's recording artists, we create all opportunities listed above, as well as advise on major career decisions,
such as deciding which record company to sign with, whether to make a publishing deal, how much money to ask
for, etc. In addition, we also help our recording artists with the creative process, such as selecting producers,
deciding which songs to record, hiring band members, selecting photographers and styling teams, etc. We also
manage the relationship of the record company (and vendor agencies) to ensure great follow-through and constant
communication.
• We manage our clients calendar, and day-to-day activity.
• We create constant network support and relationship building.
• We create correspondence for all field inquiries for commercial endorsements, personal appearances and additional
requests.
• We create all creative and collateral tools needed for each client’s field of interest.
Account Management
We serve as the guardian of the customer relationship, orchestrating the deployment of corporate-wide resources to provide comprehensive service and solutions to the strategic account.
General Management Counsel
We provide objective advice when creating value, and maximizing the growth or performance of our clients. We focus on strategy, structure, and management. Overall, we assist by identifying situations with recommendations and providing additional resources to achieve goals.
MARKETING STRATEGIES
Brand Marketing
We help launch many brands, products, and services into the marketplace; using tactical marketing initiatives, including opportunities online via digital media & mobile strategy, retail development, events & trade show, go-to-market branded campaigns, and much more.
Consumer Marketing & Promotions
We market many of our clients to the consumer audience via retail development, digital media strategy and the eCommerce sector. During each execution, we secure a profit and loss analysis, track campaign successes, as well as ensure return on investment on each initiative.
Online Marketing
We strategically use the internet as a central platform to tie-in many of our initiatives. By doing so, we include: design, development, advertising, sales, and social media marketing.
Mobile Marketing
In addition to online marketing, we also strategically use the mobile platform as an additional sector for many of our marketing strategies. We help many of our brands and properties communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
Direct Marketing
Another form of marketing here at KMG is Direct Marketing. This tactic reaches an audience without using the traditional formal channels of advertising, such as TV, newspapers or radio. Instead this approach enables us to achieve communication to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.
CPG Marketing (Consumer Packaged Goods)
With a combined array of all our marketing strategies, Consumer packaged goods (CPG) are consumable goods such as foods & beverages, footwear & apparel, cleaning products, etc. We use many of our combined solution methods herein when implementing market strategies for the CPG industry.
Marketing Communications
We create multiple areas of marketing communications used to transmit information to a specific market for each brand, product, or service that we represent. Communication elements include press releases, press-kits, biographies, social network awareness, and much more.
Business Development
We strengthen the relationship between our clients by cultivating other sectors in the consumer marketplace. We accomplish this goal by crossing the traditional barriers between sales, marketing, operations, and management in order to promote our clients on more than one level.
CREATIVE SERVICES
Although we service many clients throughout the sectors of corporate business & entertainment, Keen Management Group has also launched “Keen Creations” (established in 2008), as an additional platform to target many of our customers in creative advertisement. With the launch of Keen Creations, some of our creative services include:
• Web Development
• Creative Development
• Collateral Design
• Photography
• Image Consulting (Hair & Grooming, Makeup Design, and Wardrobe Styling)
• Dance Choreography
• Music Production
• Film Production
Samsung
Nokia
Gillette
Audi
BMW USA
Revlon
Dr. Scholl's
JetBlue
Equinox
Viacom
Topps
USTA
Sony Music
Warner Music
Time Warner
MaeVonna
Visa
Canon
RockStar Games
NY Knicks
Comedy Central
Nickelodeon
Paramount Films
Fox Searchlight
Spike TV
Dave & Busters
2ergo Solutions
Red Bull
Aquafina
Kellogg's
Nike
Reebok
Adidas
Macy's
Guiness
Red Stripe
Cicely & Olisa (Dance Choreographers)
Olivia (Recording Artist)
Maino (Recording Artist)
St. Juste (Recording Artist)
Lea (Recording Artist)
Stan Shaffer (Photographer)
Signature Style (Fashion Consulting)
Daurisa Villanueva (Makeup Artist)
Gabrielle Corney (Hair Stylist)
"Head-to-Head with Jerome Bettis", presented by Guinness
Project Management and Promotional Marketing
"2-ON-2 East Coast Revolution Tournament", presented by Red Bull
"Going Green Together" Campaign, presented by Kellogg's and Ford Motors
"Dream Big" Campaign, presented by United States Tennis Association (USTA)
"Mobile Explorers" Campaign, presented by Samsung and MSN
Project Management, Mobile Marketing, and Production Castings
"Go Green" Sweepstakes, presented by BMW USA
Project Management, Events Marketing, and eCommerce
"Sync" Promo Campaign, presented by Lincoln Ford Motors and Best Buy Mobile
Retail Development, and Mobile/Interactive Marketing
Samsung TV Commercial, presented by NFL
Mobile Marketing and Production Castings
"Come Together" TV Commercial, presented by Macy's
Production Management and Secondary Castings
"Force Fate" TV Commercial, presented by Nike and NHL
"Download-to-Purchase" digital release by R&B Recording Artist, Olivia (Take it Off )
Project Management, Brand Marketing and Creative Design
Re-Introduction Photo Shoot for R&B Recording Artist, Olivia by Fashion Photographer, Heather Drake
Project Management and Brand Marketing
"Open to Anything" Campaign, presented by Nokia
Retail Development, Account Management, Brand Marketing, and Digital Promotions
"Wrestlemania Madness" Promotion, presented by WWE and Kmart/Sears Holdings Corporation
Project Management, Retail Development, Licensing Sales, and Account Management
"We Can Make You Dance Sukka" Hip-Hop Workshop, presented by Cicely & Olisa (Nu-Stylz)
Project Management, Brand Marketing, Creative Design and Film Production
"Hip-Hop Honors" TV Commercial, presented by Vh1
Choreographer Booking and Lead Dancer Castings
"Triple Play" TV Commercial, presented by Time Warner (Optimum)
Choreographer Booking
Dr. Scholls TV Commercial
"Rockstar Workout" Campaign, presented Nike (UK)
Latin Billboard Music Awards (Don Omar Performance)
Choreographer Booking and Dancer Castings
"12 Rounds" Feature Film, presented by Fox Searchlight & WWE Films
Retail Development
"Behind Enemy Lines II Columbia" Feature Film, presented by Fox Search Light & WWE Films
"The Godfather (Re-Mastered)" Feature Film, presented by Paramount Films
"South Park" DVD Series, presented by Comedy Central
"The Dave Chappelle Show" DVD Series, presented by Comedy Central
"Reno 911" DVD Series, presented by Comedy Central
"How She Move" Feature Film, presented by Paramount & MTV Films
Choreographer & Dancer Booking
"Nacho Libre" Feature Film, presented by Paramount Films & Nickelodeon
MaeVona Jewelry Print Advertisement
Photographer Booking
"Prom Night", presented by MTV TRL
Various Music Videos (View KMG YouTube Channel)
Booking of Image Consultants
Fred D. Tessier
Sr. Director of Business Strategy & Creative Services
Fred Tessier is a highly accomplished, marketing professional with over 10 years experience in brand management, strategic planning and 360-degree marketing solutions. Having been a proactive member of the Sony Music Group, MTV Networks, Nokia, and also World Wrestling Entertainment, Fred Tessier has maintained proven leadership in maximizing brand recognition, return on investment and consumer product sales.
Most recently, Mr. Tessier served as Director of Retail Development at World Wrestling Entertainment where he developed effective retail development strategies, including promotional programs (and campaigns) to drive customer loyalty, retention, and consumer product sales at all retail distribution channels, including, Wal-Mart, Target, Kmart/Sears, Best Buy, Toys ‘R’ Us, and Amazon. One of his most notable programs included WWE’s WrestleMania Madness promotion with K-Mart, which in turn grew WWE’s brand awareness in the retail sector, created a new relationship with WWE & Kmart, and also grew WWE’s consumer product business at Kmart by over 14%.
Prior to joining World Wrestling Entertainment, Mr. Tessier joined Nokia’s N-Series division where he was responsible for creating, managing and implementing go-to-market brand strategies for Nokia’s products and services throughout the North America marketplace. Simultaneously, Tessier secured business development opportunities with multi-media software providers in gaming, navigation, and music platforms. While at Nokia, Mr. Tessier launched many multimedia devices, including a series of high-profile internet tablets. To support the launch of many of these devices, Mr. Tessier created Nokia’s “Open to Anything” go-to-market campaign; where consumers were no longer limited to using one mobile carrier for their devices. The campaign was very successful and was executed in print, online, television, tradeshow, and sponsorship platforms.
Rewinding back, prior to his digital media experience at Nokia, Mr. Tessier also served as Manager, Retail Marketing & Business Development at Nickelodeon & Viacom Consumer Products. In this position, Mr. Tessier was responsible for maximizing Nickelodeon and Viacom’s consumer product revenues throughout the development of promotional programs, products and sales initiatives at all retail distribution channels, including Wal-Mart, Target, Toys R’ Us, Best Buy, Walgreens, 7 Eleven, Wegmans, Spencer Gifts, and more. With an array of multiple products and brand properties from the Viacom umbrella, Mr. Tessier exceeded brand expectations with licensed brands, including, SpongeBob, South Park, The Dave Chappelle Show, Paramount's Nacho Libre & Beowolf, and also Spike TV.
In addition to partnering with Nickelodeon & Viacom Consumer Products, one of Fred Tessier’s most compelling highlights comes from his earlier years in the music-industry while working for Sony Music Entertainment. With a keen understanding of go-to-market strategies, Mr. Tessier helped launch the music careers of recording artists, John Mayer, Beyonce, Jennifer Lopez, Jill Scott and more. By doing so, Mr. Tessier served as Marketing Manager in Sony Music’s Product Management department. In this position, Mr. Tessier was responsible for various channels, including, sales, online, mobile, new business development, publicity, promotion and A&R. Fred Tessier’s marketing strategies were conducted to pursue profitability of each project and increase the perceived value of the artist; creating brand equity. Simultaneously at Sony Music, Fred Tessier represented Sony Music Entertainment and its subsidiary labels (Epic and Columbia Records) at the retail development level of the consumer products business. Retail development initiatives consisted of securing advertising commitments, merchandising opportunities, and promotional campaigns to drive consumer product sales throughout the CD & DVD entertainment categories.
Today, Tessier focuses much of his time and efforts on his own brand, Keen Management Group, Inc. Founded in early 2003 while working at Sony Music Entertainment, Tessier has has served as Business Manager and Agent to some of the most talented individuals throughout the entertainment industry today, including award-winning choreographers, Cicely & Olisa, and international film director, Santana Rodriguez. Tessier and his Keen Management agency also consult for many other brands & corporations on various project initiatives. Some of their current clients include, Samsung, Audi, Dr. Scholls, Gillette and more.
For more information regarding Mr. Fred Tessier, feel free to email him directly at fft_keenmanagementgroup.com.
Thank you for your interest in Keen Management Group, Inc. We hope that all of your questions were answered to the fullest extent. KMG is dedicated to providing best and most effective service to each client seeking our services, therefore, if you are interested in setting up an appointment you may email us directly to info_keenmanagementgroup.com.
